{"id":255,"date":"2026-09-03T18:42:12","date_gmt":"2026-09-03T16:42:12","guid":{"rendered":"https:\/\/hogstories.harley-davidson.com\/en-eu\/?p=9051"},"modified":"2026-09-15T11:13:43","modified_gmt":"2026-09-15T09:13:43","slug":"zrozeni-h-o-g","status":"publish","type":"post","link":"https:\/\/hogstories.harley-davidson.com\/cz\/zrozeni-h-o-g\/","title":{"rendered":"ZROZEN\u00cd H.O.G."},"content":{"rendered":"\n<p class=\"intro wp-block-paragraph\">V roce 1982 byl Steve Piehl jen jedn\u00edm z mnoha mlad\u00fdch pracovn\u00edk\u016f ve spole\u010dnosti Harley-Davidson Motor Company v Milwaukee v USA, kdy\u017e mu jeho \u0161\u00e9f poklepal na rameno a po\u017e\u00e1dal ho, aby rozjel nov\u00fd projekt \u2013 Harley Owners Group<sup>\u00ae<\/sup>. Sv\u00fdmi vlastn\u00edmi slovy vypr\u00e1v\u00ed, jak to v\u0161echno za\u010dalo:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V z\u00e1\u0159\u00ed 1982 mi m\u016fj \u0161\u00e9f podal tlust\u00fd krou\u017ekov\u00fd po\u0159ada\u010d a kopii projevu, kter\u00fd pr\u00e1v\u011b pronesl na setk\u00e1n\u00ed dealer\u016f, ve kter\u00e9m nast\u00ednil, co bude H.O.G.<sup>\u00ae<\/sup> znamenat. V podstat\u011b mi \u0159ekl: \u201eTady je slo\u017eka s podklady a n\u011bkolika n\u00e1vrhy loga. Tady je to, co jsem v\u0161em \u0159ekl, jak bude klub fungovat. Mysl\u00edm, \u017ee ten projekt pro tebe bude to prav\u00e9, tak se do toho pus\u0165. Pot\u0159ebujeme, aby to bylo hotov\u00e9 do 1. ledna \u2013 m\u00e1\u0161 t\u0159i m\u011bs\u00edce!\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hned po vysok\u00e9 \u0161kole jsem nastoupil do firmy Harley-Davidson, kde jsem pracoval v marketingov\u00e9m odd\u011blen\u00ed na akc\u00edch a propagaci. Po\u010d\u00e1tek 80. let byl pro Harley-Davidson t\u011b\u017ek\u00fdm obdob\u00edm; byla recese a Motor Company se spolu s ostatn\u00edmi v\u00fdrobci motocykl\u016f sna\u017eila to obdob\u00ed p\u0159ekonat. Ve firm\u011b se u\u017e p\u00e1r let mluvilo o tom, \u017ee m\u00e1me nesm\u00edrn\u011b loaj\u00e1ln\u00ed z\u00e1kaznickou z\u00e1kladnu a \u017ee bychom s t\u00edm m\u011bli n\u011bco ud\u011blat \u2013 vyu\u017e\u00edt jejich energii a n\u011bjak\u00fdm zp\u016fsobem je siln\u011bji propojit se zna\u010dkou Harley-Davidson.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/hogstories.harley-davidson.com\/en-eu\/wp-content\/uploads\/2025\/07\/f91dbed4-d4be-44d7-8cf0-2f23a0b3d12c-1024x731.jpg\" alt=\"\" class=\"wp-image-257\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"732\" src=\"https:\/\/hogstories.harley-davidson.com\/en-eu\/wp-content\/uploads\/2025\/07\/1e173d7a-c0c2-421d-90d9-916cc44df7d9-1024x732.jpg\" alt=\"\" class=\"wp-image-258\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u010clensk\u00fd bal\u00ed\u010dek v t\u00e9 dob\u011b byl velmi typick\u00fd pro 80. l\u00e9ta, obsahoval odznak a n\u00e1\u0161ivku, \u010dlensk\u00fd pr\u016fkaz (st\u00e1le m\u00e1m sv\u00e9 p\u016fvodn\u00ed \u010d\u00edslo H.O.G., \u010d\u00edslo 12!) a vrcholnou atrakci \u2013 turistickou p\u0159\u00edru\u010dku. V t\u00e9 dob\u011b nebyl k dispozici \u017e\u00e1dn\u00fd seznam v\u0161ech dealerstv\u00ed Harley-Davidson, tak\u017ee to \u010dlen\u016fm H.O.G. umo\u017enilo pl\u00e1novat cesty a spojit se s dealery Harley-Davidson po cest\u011b. Pro dealerstv\u00ed to bylo tak\u00e9 v\u00fdhodn\u00e9, proto\u017ee jejich kontaktn\u00ed \u00fadaje byly ka\u017edoro\u010dn\u011b poskytov\u00e1ny tis\u00edc\u016fm motocyklist\u016f \u2013 v\u0161ichni m\u00e1me p\u0159\u00e1tele, kte\u0159\u00ed maj\u00ed obrovsk\u00e9 sb\u00edrky tri\u010dek nebo sb\u011bratelsk\u00fdch p\u0159edm\u011bt\u016f z n\u00e1v\u0161t\u011bv dealer\u016f, \u017ee?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V roce 1982 jsme si v\u016fbec neuv\u011bdomovali, \u017ee bude popt\u00e1vka po m\u00edstn\u00edch \u010dlenstv\u00edch \u2013 p\u016fvodn\u00ed koncepce byla, \u017ee H.O.G. bude servisn\u00ed organizac\u00ed podobnou AAA. Spole\u010densk\u00fd aspekt Harley Owners Group<sup>\u00ae<\/sup> jsme v t\u00e9 dob\u011b p\u0159\u00edli\u0161 nebrali v \u00favahu, p\u0159esto v\u0161ak byl jednou z v\u011bc\u00ed, kter\u00e9 p\u0159isp\u011bly k \u00fasp\u011bchu H.O.G.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podobn\u011b ani koncept m\u00edstn\u00edch Chapter\u016f nebyl zpo\u010d\u00e1tku sou\u010d\u00e1st\u00ed pl\u00e1nu, ale deale\u0159i se na n\u00e1s obr\u00e1tili s t\u00edm, \u017ee by cht\u011bli zalo\u017eit m\u00edstn\u00ed skupinu pod hlavi\u010dkou H.O.G. ve sv\u00e9m dealerstv\u00ed. \u0158ekli jsme: \u201eJo, to je dobr\u00fd n\u00e1pad!\u201c A koncem roku 1983 jsme to mohli spustit, aby se H.O.G. stal lok\u00e1ln\u00ed a osobn\u00ed z\u00e1le\u017eitost\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zalo\u017een\u00ed H.O.G. zm\u011bnilo Harley-Davidson. Spole\u010dnost v\u011bd\u011bla, \u017ee m\u00e1 loaj\u00e1ln\u00ed z\u00e1kaznickou z\u00e1kladnu, ale p\u0159ed spu\u0161t\u011bn\u00edm programu H.O.G. tu nebyla cesta, jak s nimi skute\u010dn\u011b komunikovat. H.O.G. byl v podstat\u011b po\u010d\u00e1tkem p\u0159\u00edstupu \u201ebl\u00edzko z\u00e1kazn\u00edkovi\u201c, kter\u00fd od t\u00e9 doby charakterizuje spole\u010dnost Harley-Davidson. To byl za\u010d\u00e1tek intenzivn\u00edho zapojen\u00ed pracovn\u00edk\u016f Harley do akc\u00ed a kontakt mana\u017eer\u016f firmy se z\u00e1kazn\u00edky. H.O.G. zcela zm\u011bnil zp\u016fsob, jak\u00fdm komunikujeme s majiteli na\u0161ich motocykl\u016f, a stal se vzorem pro mnoho dal\u0161\u00edch zna\u010dek, kter\u00e9 komunikuj\u00ed se sv\u00fdmi z\u00e1kazn\u00edky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u017dijeme ve sv\u011bt\u011b, kter\u00fd je personalizovan\u00fd, neexistuje univerz\u00e1ln\u00ed \u0159e\u0161en\u00ed pro v\u0161echny. \u00dasp\u011b\u0161n\u00e9 organizace proto nab\u00edzej\u00ed mnoho r\u016fzn\u00fdch zp\u016fsob\u016f, jak si u\u017e\u00edt j\u00edzdu na motocyklu. Zjistili jsme, \u017ee lid\u00e9 si kupuj\u00ed Harley<sup>\u00ae<\/sup>, proto\u017ee na za\u010d\u00e1tku cht\u011bj\u00ed n\u011bkam jet a pod\u00edvat se na hezk\u00e1 m\u00edsta. Ale kdy\u017e podniknou prvn\u00ed v\u00fdlet na motocyklu, doch\u00e1z\u00ed u nich k ment\u00e1ln\u00ed zm\u011bn\u011b \u2013 uv\u011bdom\u00ed si, \u017ee mohou jet kamkoli!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u017edy jsem lidi povzbuzoval, aby se vyd\u00e1vali na del\u0161\u00ed v\u00fdlety, proto\u017ee to m\u016f\u017ee b\u00fdt pro milovn\u00edky motocykl\u016f Harley opravdov\u00e9 dobrodru\u017estv\u00ed. \u010clen\u016fm klubu H.O.G. bych proto \u0159ekl: jakmile se naskytne p\u0159\u00edle\u017eitost, nasedn\u011bte na motocykl a vyrazte!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"732\" height=\"1024\" src=\"https:\/\/hogstories.harley-davidson.com\/en-eu\/wp-content\/uploads\/2025\/07\/d0f8ec8e-13fe-4436-ba1c-92204c343bab-732x1024.jpg\" alt=\"\" class=\"wp-image-259\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>V roce 1982 byl Steve Piehl jen jedn\u00edm z mnoha mlad\u00fdch pracovn\u00edk\u016f ve spole\u010dnosti Harley-Davidson Motor Company v Milwaukee v USA, kdy\u017e mu jeho \u0161\u00e9f poklepal na rameno a po\u017e\u00e1dal ho, aby rozjel  nov\u00fd projekt \u2013 Harley Owners Group. Sv\u00fdmi vlastn\u00edmi slovy vypr\u00e1v\u00ed, jak to v\u0161echno za\u010dalo.<\/p>\n","protected":false},"author":7,"featured_media":256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[9],"class_list":["post-255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-membership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HOG Stories - ZROZEN\u00cd H.O.G. -<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOG Stories - ZROZEN\u00cd H.O.G. -\" \/>\n<meta property=\"og:description\" content=\"V roce 1982 byl Steve Piehl jen jedn\u00edm z mnoha mlad\u00fdch pracovn\u00edk\u016f ve spole\u010dnosti Harley-Davidson Motor Company v Milwaukee v USA, kdy\u017e mu jeho \u0161\u00e9f poklepal na rameno a po\u017e\u00e1dal ho, aby rozjel nov\u00fd projekt \u2013 Harley Owners Group. 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