{"id":252,"date":"2026-09-03T17:42:27","date_gmt":"2026-09-03T15:42:27","guid":{"rendered":"https:\/\/hogstories.harley-davidson.com\/en-eu\/?p=9051"},"modified":"2026-09-15T11:19:19","modified_gmt":"2026-09-15T09:19:19","slug":"narodziny-h-o-g","status":"publish","type":"post","link":"https:\/\/hogstories.harley-davidson.com\/pl\/narodziny-h-o-g\/","title":{"rendered":"NARODZINY H.O.G."},"content":{"rendered":"\n

W 1982 roku pewien m\u0142odzieniec, Steve Piehl, siedzia\u0142 przy swoim biurku w siedzibie Harley-Davidson Motor Company \u00a0w Milwaukee w USA, kiedy kto\u015b niespodziewanie klepn\u0105\u0142 go w rami\u0119. By\u0142 to jego szef, kt\u00f3ry chwil\u0119 p\u00f3\u017aniej poprosi\u0142 o rozkr\u0119cenie nowego projektu \u2013 Harley Owners Group\u2122<\/sup>. Dzisiaj Steve opowiada nam, jak wszystko si\u0119 zacz\u0119\u0142o<\/p>\n\n\n\n

We wrze\u015bniu 1982 roku szef wr\u0119czy\u0142 mi segregator o grubo\u015bci trzech cali oraz kopi\u0119 prezentacji, kt\u00f3r\u0105 w\u0142a\u015bnie przedstawi\u0142 na spotkaniu z dealerami. By\u0142 to zarys koncepcji H.O.G.\u2122<\/sup>. Powiedzia\u0142 mi co\u015b w stylu: \u201eMasz tu segregator z materia\u0142ami \u017ar\u00f3d\u0142owymi i kilkoma propozycjami logo. To pomys\u0142 na klub, kt\u00f3ry wszystkim pokaza\u0142em. My\u015bl\u0119, \u017ce doskonale pasujesz do tego projektu, bierz si\u0119 do roboty. Musimy go uruchomi\u0107 do 1 stycznia \u2013 masz trzy miesi\u0105ce!\u201d<\/p>\n\n\n\n

By\u0142em wtedy tu\u017c po uko\u0144czeniu studi\u00f3w i niedawno do\u0142\u0105czy\u0142em do Harley-Davidson. Pracowa\u0142em w dziale marketingu nad organizacj\u0105 wydarze\u0144 i promocji. Wczesne lata 80. to by\u0142 dla Harley-Davidson trudny czas. Panowa\u0142a recesja, Motor Company walczy\u0142a o przetrwanie, podobnie jak wszyscy inni producenci motocykli. Od lat w firmie m\u00f3wi\u0142o si\u0119, \u017ce mamy baz\u0119 niezwykle lojalnych klient\u00f3w i powinni\u015bmy co\u015b z tym zrobi\u0107 \u2013 wykorzysta\u0107 t\u0119 energi\u0119 i w jaki\u015b spos\u00f3b silniej zwi\u0105za\u0107 ich z mark\u0105 Harley-Davidson.<\/p>\n\n\n\n

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Pakiet cz\u0142onkowski w tamtych czasach by\u0142 bardzo typowy dla lat 80. Zawiera\u0142 przypink\u0119, naszywk\u0119, kart\u0119 cz\u0142onkowsk\u0105 (nadal mam sw\u00f3j oryginalny numer H.O.G., numer 12!) oraz najwi\u0119ksz\u0105 atrakcj\u0119 \u2013 podr\u0119cznik wyprawowy (Touring Handbook). W tamtych czasach, poza t\u0105 publikacj\u0105, nie by\u0142o og\u00f3lnodost\u0119pnej listy wszystkich dealer\u00f3w Harley-Davidson, wi\u0119c cz\u0142onkowie H.O.G. mogli planowa\u0107 swoje podr\u00f3\u017ce tak, by znajdowa\u0107 i odwiedza\u0107 dealer\u00f3w Harley-Davidson po drodze. By\u0142o to r\u00f3wnie\u017c korzystne dla dealer\u00f3w, kt\u00f3rzy mogli co roku udost\u0119pnia\u0107 swoje dane kontaktowe tysi\u0105com motocyklist\u00f3w \u2013 kto z nas nie ma znajomego z ogromn\u0105 kolekcj\u0105 koszulek lub gad\u017cet\u00f3w zgromadzonych podczas wizyt w salonach?<\/p>\n\n\n\n

W 1982 roku nie mieli\u015bmy poj\u0119cia, \u017ce kiedykolwiek pojawi si\u0119 zainteresowanie lokalnymi klubami \u2013 koncepcja zak\u0142ada\u0142a, \u017ce H.O.G. b\u0119dzie organizacj\u0105 podobn\u0105 do AAA (American Automobile Association). Nie brali\u015bmy w\u00f3wczas pod uwag\u0119 spo\u0142ecznego aspektu Harley Owners Group\u2122<\/sup>, ale okaza\u0142 si\u0119 jednym z czynnik\u00f3w, kt\u00f3re zbudowa\u0142y sukces H.O.G.<\/p>\n\n\n\n

Podobnie pocz\u0105tkowo nie zak\u0142adali\u015bmy r\u00f3wnie\u017c tworzenia chapter\u00f3w, ale dealerzy szybko zacz\u0119li zwraca\u0107 si\u0119 do nas z propozycjami: \u201eChcemy za\u0142o\u017cy\u0107 lokaln\u0105 grup\u0119 z siedzib\u0105 w salonie i dzia\u0142aj\u0105c\u0105 pod szyldem H.O.G.\u201d. Powiedzieli\u015bmy: \u201eTak, to dobry pomys\u0142!\u201d i pod koniec 1983 roku uda\u0142o nam si\u0119 wdro\u017cy\u0107 ten projekt, dzi\u0119ki czemu wizja H.O.G. przybra\u0142a lokalny i osobisty wymiar.<\/p>\n\n\n\n

Uruchomienie programu H.O.G. odmieni\u0142o Harley-Davidson. Firma wiedzia\u0142a, \u017ce ma lojalnych klient\u00f3w, ale przed powstaniem H.O.G. nie mieli\u015bmy realnej mo\u017cliwo\u015bci budowania z nimi relacji. H.O.G. to faktyczny pocz\u0105tek strategii \u201ejeste\u015bmy blisko klienta\u201d, kt\u00f3ra od tamtej pory definiuje Harley-Davidson. To by\u0142 pocz\u0105tek intensywnego zaanga\u017cowania pracownik\u00f3w H-D w wydarzenia oraz interakcji kadry kierowniczej firmy z klientami. Koncepcja H.O.G. ca\u0142kowicie zmieni\u0142a spos\u00f3b komunikacji z posiadaczami naszych motocykli i zosta\u0142a dostrze\u017cona oraz jest adaptowana przez wiele innych firm, kt\u00f3re wchodz\u0105 w aktywn\u0105 interakcj\u0119 z klientami.<\/p>\n\n\n\n

\u017byjemy w \u015bwiecie pe\u0142nym indywidualizmu, a nie uniwersalno\u015bci, wi\u0119c organizacje odnosz\u0105ce sukcesy opieraj\u0105 si\u0119 na r\u00f3\u017cnorodno\u015bci i oferuj\u0105 do\u015bwiadczanie emocji jazdy na wiele sposob\u00f3w. Zauwa\u017cyli\u015bmy, \u017ce ludzie kupuj\u0105cy motocykle Harley\u00ae<\/sup> pocz\u0105tkowo chc\u0105 je\u017adzi\u0107 w okre\u015blone miejsca i zwiedza\u0107 lokalne atrakcje, ale p\u00f3\u017aniej, podczas kt\u00f3rej\u015b wycieczki z noclegiem w ich g\u0142owach przeskakuje jaka\u015b zapadka \u2013 zaczynaj\u0105 rozumie\u0107, \u017ce mog\u0105 pojecha\u0107 wsz\u0119dzie!<\/p>\n\n\n\n

Od zawsze zach\u0119cam ludzi do wyjazd\u00f3w z noclegiem, poniewa\u017c to naprawd\u0119 potrafi otworzy\u0107 perspektyw\u0119 nowych przyg\u00f3d dla os\u00f3b je\u017cd\u017c\u0105cych na motocyklach Harley i kochaj\u0105cych te maszyny. Dlatego cz\u0142onkom H.O.G. powtarzam: jak tylko nadarzy si\u0119 okazja, wsiadajcie na motocykle i ruszajcie w drog\u0119!<\/p>\n\n\n

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W 1982 roku pewien m\u0142odzieniec, Steve Piehl, siedzia\u0142 przy swoim biurku w siedzibie Harley-Davidson Motor Company \u00a0w Milwaukee w USA, kiedy kto\u015b niespodziewanie klepn\u0105\u0142 go w rami\u0119. By\u0142 to jego szef, kt\u00f3ry chwil\u0119 p\u00f3\u017aniej poprosi\u0142 o rozkr\u0119cenie nowego projektu \u2013 Harley Owners Group. Dzisiaj Steve opowiada nam, jak wszystko si\u0119 zacz\u0119\u0142o.<\/p>\n","protected":false},"author":7,"featured_media":253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[9],"class_list":["post-252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-membership"],"acf":[],"yoast_head":"\nHOG Stories - NARODZINY H.O.G. -<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOG Stories - NARODZINY H.O.G. -\" \/>\n<meta property=\"og:description\" content=\"W 1982 roku pewien m\u0142odzieniec, Steve Piehl, siedzia\u0142 przy swoim biurku w siedzibie Harley-Davidson Motor Company \u00a0w Milwaukee w USA, kiedy kto\u015b niespodziewanie klepn\u0105\u0142 go w rami\u0119. 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