H.O.G. Ride 365®: rewards for riding
Get rewarded for doing what you love – riding your Harley-Davidson® motorcycle. With H.O.G. Ride 365™, the more miles you rack up, the more rewards you unlock. It’s that simple. From patches, pins and certificates to challenge coins for completing our exclusive Destination Challenge (new for 2027!).
Exclusive to Full and Associate H.O.G.® members, Ride 365 is our way of celebrating your passion and commitment to the road as part of the Harley Owners Group®.
Below, you’ll find details of riding challenges designed to keep you inspired and out on the open road.
RIDE EUROPE
Brand new for 2027, Ride Europe is a series of destination challenges. The first route is the ultimate trans-European ride! 4,500 miles (7,000km) across 14 countries that stitch together some of Europe’s best biking roads.
Segmented into five sections, each stage is between three and six days’ riding. Complete each stage to earn a special commemorative coin. Simply take a photo of your and your bike at the nominated Harley-Davidson dealerships at the start and finish of each stage and upload them to your profile!
Annual Mileage Challenge
Every mile counts! Rack up miles on your Harley-Davidson® and earn rewards, recognition and serious bragging rights.
Getting started is easy: just visit your local dealer for your initial odometer reading, and they’ll get you registered in the programme.
Annual Chapter Mileage Challenge
Rev up your chapter’s mileage and earn rewards for getting out on the road together!
If your chapter hasn’t registered yet, now’s the time to get involved and start tracking those miles.
Lifetime Mileage Challenge
Celebrate every mile of your Harley-Davidson® journey with H.O.G.®!
As you hit key mileage milestones, you’ll earn exclusive pins and patches to mark your achievements and showcase your dedication to the road.