Privacy Policy

Who we are

Our website address is: https://hogstories.harley-davidson.com.

At Harley Davidson including all subsidiaries and group companies, we are committed to safeguarding and preserving the privacy of our website visitors

For the purpose of data protection legislation, including the UK Data Protection Act 2018, the EU General Data Protection Regulation (GDPR), the UK Privacy and Electronic Communications Regulations 2003 (PECR), and other applicable legislation, the controller is:

Harley-Davidson Europe Ltd, 6000 Garsington Road, Oxford, Oxfordshire, OX4 2DQ, United Kingdom (“Harley-Davidson Europe”)

INFORMATION WE COLLECT

In running and maintaining our websites, we may collect and process the following data about you:
Information about your use of our site including details of your visits such as pages viewed and the resources that you access. Such information includes traffic data, location data and other communication data. Where required to do so, we will obtain your consent prior to collecting this personal data.

Information provided voluntarily by you. For example, when you access the member area of our website using your login details.

Information that you provide when you communicate with us by any means, for example when you share stories or photos of your experiences.

The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract/subscription.

  • We may process information that you provide to us when accessing any Harley Davidson Website where we may inform you about future offers, and keep you informed about our products and services. We may process your contact history, purchase history and saved items;
  • Information from social media accounts you link to us (e.g. Facebook);
  • Information about how you use our website, IT, communication and other systems.
  • your responses to surveys, competitions and promotions.

To understand how Harley Davidson will process your personal data when visiting any of our associated sites, please see our Privacy notice – https://www.harley-davidson.com/gb/en/footer/utility/privacy-policy.html

This personal information is required to provide products (or services) to you. If you do not provide personal information we ask for, it may delay or prevent us from providing certain products and/or services to you.

USE OF YOUR INFORMATION

We use the information that we collect from you to provide our services to you. In addition to this we may use the information for one or more of the following purposes:

To provide information to you relating to other similar products that may be of interest to you in our Legitimate Interest.

You have the right to opt out of receiving promotional communications at any time by contacting us at [email protected]

To inform you of any changes to our website, services or goods and products.

Please do not supply any other person’s personal data to us, unless we prompt you to do so.

PROVIDING YOUR PERSONAL DATA TO OTHERS

We may disclose your personal data to any member of our group of companies. Your Personal Data will only be disclosed insofar as reasonably necessary for the purposes, and on the legal basis, set out in this notice.

We will not disclose your personal information to any other party other than in accordance with this Privacy Notice and in the circumstances detailed below:

In the event that we sell any or all of our business to the buyer.

Where we are legally required by law to disclose your personal information.

To further fraud protection and reduce the risk of fraud.

On occasion we include links to third parties on this website or provide your personal data to –

  • other third parties we use to help us run our business, e.g. marketing agencies or website hosts.
  • third parties approved by you, e.g. social media sites you choose to link your account to or third-party payment providers.

INTERNATIONAL TRANSFERS OF YOUR PERSONAL DATA

We do not currently transfer or store your Personal Data outside the UK or European Economic Area
Should such transfers become necessary, appropriate lawful transfer mechanisms will be implemented this policy will be updated with details of the transfers, and appropriate safeguards implemented.
Unfortunately the sending of information via the internet is not totally secure and on occasion such information can be intercepted. We cannot guarantee the security of data that you choose to send us electronically, sending such information is entirely at your own risk.

RETAINING AND DELETING PERSONAL DATA

Personal Data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

In some cases it is not possible for us to specify in advance the periods for which your personal data will be retained. In such cases, we will determine the period of retention based on the following criteria:

The period of retention of “enquiry data” and “correspondence data” will be determined based on the resolution of the enquiry or Personal Data provided in connection with an enquiry leading to the purchase of products or services will be kept for the duration of the agreement, and a maximum of 7 years after, unless requested to delete the data beforehand.

Notwithstanding the other provisions of this Section, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

USE OF COOKIES BY HARLEY-DAVIDSON

Harley-Davidson websites make use of cookies and web beacons (hereafter referred to as “cookies”). These tools consist of small text or pixel files that are stored on your computer.

Because we value your privacy and want to be transparent in how we collect information about you, this notice provides details on the cookies we use, how you can oppose their use and how this will impact your browsing experience.

The tools provided by WordPress Inc. allow us to create and manage this website. WordPress may also collect personal data from you in their legitimate interests in order to publish the webpages you choose to view on your device. Their privacy notice is here.

WHAT COOKIES DO WE USE?

Below we have detailed the categories of cookies set by our websites and their purpose. In some cases, we use third party cookies, in which case the source is also indicated.

Strictly necessary cookies — These cookies are essential for you to browse the website and use its features. Without these cookies we cannot hold items in your shopping cart while shopping on the site or use certain features to access secure areas of the site.

Statistics cookies — Also known as “performance cookies,” these cookies collect information about how you use a website, like which pages you visited and which links you clicked on. None of this information can be used to identify you. It is all aggregated and, therefore, anonymized. Their sole purpose is to improve website functions. This includes cookies from third-party analytics services as long as the cookies are for the exclusive use of the owner of the website visited.

We have a detailed Cookie Policy available on this site, describing all cookies and their purpose.

YOUR RIGHTS

Under certain circumstances, by law you have the right to:

  • Request access to your personal information (commonly known as a “data subject access request. This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it;
  • Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected;
  • Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below);
  • Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes;
  • Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it;
  • Request the transfer of your personal information to another party.

You also have a right to lodge a complaint with a Supervisory Authority, for example the Information Commissioner’s Office

Our Data Protection Officer can be contacted at – [email protected]

For further details, visit the Privacy Policy on H-D.com.