A warm welcome to European Bike Week 2026

It’s a pleasure to welcome you to Faak am See for one of the most iconic events on the Harley-Davidson calendar.

There’s something truly special about seeing thousands of Harley-Davidson^® motorcycles, from cherished classics to the latest models, set against the stunning backdrop of the Austrian Alps. Just as inspiring is the opportunity to meet riders from across Europe and beyond, united by a shared passion for riding, adventure and the freedom of the open road.

Whether you’re exploring the Harley-Davidson Expo, enjoying live music, experiencing the Pan America^® Adventure Zone, discovering incredible custom builds, or simply spending time with friends old and new, there is something here for every rider.

One of the highlights of 2026 has been the inaugural FIM Harley-Davidson Bagger World Cup. The excitement surrounding the championship has been incredible, and with the finale taking place next weekend at MotoGP Spielberg, you can experience some of that energy here at European Bike Week^® through the Bagger Racing Simulator and other activities throughout the event.

I’d also encourage you to visit the Custom Motorcycle Show in Villach on Friday. It showcases some of the finest creativity and craftsmanship in our community and is always one of the highlights of the week.

And while you’re here, don’t miss the Creators Custom Clash display in the Harley-Davidson Plaza. Featuring unique builds created through collaborations between content creators and Harley-Davidson dealers from across Europe, it’s a great example of the innovation, passion and customization expertise that exists throughout our incredible dealer network.

Most importantly, European Bike Week is about people. It’s about friendships, shared experiences and the unique community that makes Harley-Davidson so special.

Thank you for being part of it. I wish you a fantastic week of riding, friendship and unforgettable memories.

Let’s RIDE. Together.

Francesco Vanni
Head of Sales and Managing Director, Harley-Davidson EMEA