European Bike Week Event Information

WHAT’S ON

The main event site, centred around the Harley-Davidson Plaza, Dealer Mile and Harley-Davidson Boulevard will be packed with things to do and see, including…

H-D Expo: All of the latest Harley-Davidson motorcycles for you to check out

H-D Demos: Take your favourite 2026 Harley-Davidson for a free demonstration ride

Win a Harley-Davidson! Bike Week’s legendary motorcycle giveaway

H-D Adventure: On-site tuition and off-site adventure rides with Pan America

Guided Tours: The local Carinthia Chapter will be running unmissable rides every day

Dealer Mile: Meet and shop with some of Europe’s top H-D dealerships

H-D Service: Ridden a long way? Our friendly service team is on-hand to help out

Harley Bar: 5 nights of FREE live entertainment on stage beside the customiser area

Saloon Bar: 5 nights of FREE live entertainment right beside the H-D Plaza

Vida Loca Bar: The party keeps on going into the early hours on the Red London bus!

Shopping Village: The legendary motorcycle shopping zone arrives at Faaker See

Customiser Zone: Meet some of the best parts suppliers and customisers in Europe

And more…
Change your tyres at Metzeler, meet exhaust specialists Dr Jekill & Mr Hyde, find out more about motorcycle-mounted cameras with Insta360, and so much more…

HOG ZONE & H-D EXPO

Don’t miss an essential collection of the latest 2026 Harley-Davidson motorcycles! Check out our Cruiser, Grand American Touring, Sport and Adventure Touring lineup at H-D Expo, alongside riding apparel, accessories and more. You can also book a FREE demo ride on a Harley-Davidson model of your choice – subject to availability. Even if you don’t have a motorcycle licence you’ll be able to try out a Harley-Davidson at Jumpstart. It’s a fully working bike, but on rollers not the road – fire it up and get some static riding instruction from our friendly team!

H-D PARADE

The legendary Harley-Davidson Parade takes place on Saturday 12 September on spectacular, scenic roads – including city streets lined with cheering crowds and great views of the region’s legendary lakes. This is not to be missed!

CUSTOM BIKE SHOW

The Harley-Davidon Custom Bike Show sponsored by Metzeler, takes place on Friday 11 September and is a must-see for all visitors. Entry is free in six categories including Tourer, Cruiser, Sport, Antique and Restomod, Adventure & Offroad and Radical Custom. Every entrant receives a free gift from Harley-Davidson and there are winner and runner-up trophies in each category, as well as Best in Show and a Metzeler People’s Choice award.