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Not all bad

For some, the AMF period was strictly a dark age from which Harley-Davidson® was fortunate to emerge. But there are layers to what proved to be a complex time in history.

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EVOLUTION OF AN ICON

It’s one of the most recognisable brand logos in the world, but very little is actually known about the origins of the Harley-Davidson® Bar & Shield.

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Putting the work back in: Harley-Davidson® bicycles

It is sometimes reported that the original Mr. Harley and three Mr. Davidsons said they started Harley-Davidson® to “take the work out of bicycling”. Though true, this statement is sometimes misconstrued to suggest that Harley-Davidson started as a bicycle company. This is simply not the case.

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Remembering a founder

William A. Davidson left a legacy of being one of the most empathetic, supportive, generous and selfless men in the organisation’s long and proud history.

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The knight on the gasoline steed

Theodore Werle was a man committed to stopping the ‘white plague’; tuberculosis, consumption, TB, whatever you called it, it took a devastating toll in the early 20th century.

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Roy Holtz

For more than 25 years, the identity of the soldier in this now-famous photo remained a mystery…

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Let’s ride

Long before the Harley Owners Group® became a force in the motorcycle world, Harley-Davidson® riders gathered and formed clubs to ride and share their passion. This photo, which originally appeared in Motorcycle Illustrated, depicts a 1912 gathering of a Chicago group.

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Flying high

Leslie “Red” Parkhurst races a biplane at the Wisconsin State Fair, circa 1915. Parkhurst began his racing career at age 13 after lying about his age, then became the first official member of the Harley-Davidson® factory racing team five years later, in 1914.

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Joe Ryan and the Service School

Throughout Harley-Davidson’s history, many individuals have had an outsized impact on the company that reverberates long after they’ve gone. Joe Ryan was one of those people.

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