Stories
AMF and the end of an era
January 8, 2019 marked the 50th anniversary of the purchase of Harley-Davidson Motor Company by American Machine and Foundry (AMF) for $22 million in 1969. The following dozen years were turbulent times for the Motor Company, and the AMF era is often considered a low point in the company’s long and storied history, but it wasn’t all bad
Personalised protection
For most of their history, motorcycle helmets have been as much about self expression as head protection
Happy Go Lucky
The Motor Company owes a debt of gratitude to one of its earliest, happiest influencers
The Jack Pine ENDURES
Today, most Harley-Davidson enthusiasts prefer experiencing the best of nature. But in the early days, some riders went out of their way to seek a sterner test of what Mother Nature could dish out
Game on, again
How a small town in Indiana put motorcycle racing back on the map after ‘The War to End All Wars’
An education
Reflecting on the life of Lillian Hauerwas, an early, unofficial Harley-Davidson® outreach representative who dedicated her time to encouraging women riders.
Not all bad
For some, the AMF period was strictly a dark age from which Harley-Davidson® was fortunate to emerge. But there are layers to what proved to be a complex time in history.
EVOLUTION OF AN ICON
It’s one of the most recognisable brand logos in the world, but very little is actually known about the origins of the Harley-Davidson® Bar & Shield.
Putting the work back in: Harley-Davidson® bicycles
It is sometimes reported that the original Mr. Harley and three Mr. Davidsons said they started Harley-Davidson® to “take the work out of bicycling”. Though true, this statement is sometimes misconstrued to suggest that Harley-Davidson started as a bicycle company. This is simply not the case.