On this day in H-D history

September 15, 1977

Television show CHiPs premiered.

Visit the H-D Museum

Archives

Putting the Work Back In: Harley-Davidson Bicycles

It is sometimes reported that the original Mr. Harley and three Mr. Davidsons said they started Harley-Davidson to “take the work out of bicycling.” Though true, this statement is sometimes misconstrued to suggest that Harley-Davidson started as a bicycle company. This is simply not the case

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Evolution of an Icon

It’s one of the most recognizable brand logos in the world, but very little is actually known about the origins of the Harley-Davidson Bar & Shield

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AMF and the end of an era

January 8, 2019 marked the 50th anniversary of the purchase of Harley-Davidson Motor Company by American Machine and Foundry (AMF) for $22 million in 1969. The following dozen years were turbulent times for the Motor Company, and the AMF era is often considered a low point in the company’s long and storied history, but it wasn’t all bad

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Life begins at 40!

The Softail: Four decades of classic design

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Testing the Topper

A 1959 article in The Enthusiast demonstrated the prowess of the only motor scooter that Harley-Davidson has ever produced

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ENGINEERING AND ART

Hear how the Hydra-Glide got its name

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Top 10 Harley-Davidson racing bikes

Harley-Davidson has produced numerous iconic racing models and achieved many race successes in its nearly 120-year history. We look at 10 of the greatest racing motorcycles in the company’s timeline.

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From the archives: ten iconic pieces of Harley-Davidson® apparel

Harley-Davidson started outfitting owners with useful riding gear in 1912, and the company has been evolving the look and utility of its riding apparel ever since. Here we look at 10 of the most significant historic items of apparel found in the Harley-Davidson Museum®.

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A record-breaking ride

George ‘Usco’ Ellis was one of the United States’ best-known early motorcyclists and managed to cut an impressive eleven hours off the Boston-Chicago record back in 1923. He wrote a piece for The Enthusiast® detailing the adventure in his own words.

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