Sturgis Motorcycle Rally

H-D Event HQ at Lazelle

At the official Harley-Davidson Event Headquarters of Sturgis Motorcycle Rally, H-D takes over the Community Center with demo rides, live entertainment and the latest in gear. H.O.G.^® members ‘Check In’ here!

August 7-14, 2026
10am-5pm

The Full Throttle Saloon’s Pappy Hoel Campground – 10% off for H.O.G. members

The official campground of H.O.G.^®—receive a 10% discount on all campground wristbands and don’t forget to ‘Check In’ here!

Kickstart your Sturgis rally at the Harley-Davidson Membership Hangout—your basecamp for community and unforgettable moments. Check in at the H-D Garage to unlock exclusive membership perks.

August 7-14, 2026
10am-5pm

Pool Party
Music, fun and festivities at the Pappy Hoel Campground pool area! All Harley Owners Group members are invited to join us for this unforgettable Sturgis Motorcycle Week tradition.

August 13, 6-8pm

H.O.G.^® Bike Games Presented by Michelin

Join us at Pappy Hoel’s Full Throttle Saloon for some good ol’ field game favorites and motorcycling fun! We’ll feature Individual, Two-Up, and Trike games, plus prizes for the winners.

Register at the Harley-Davidson Garage on the north end of Pappy Hoel.

August 12th
3-5pm

H.O.G.^® Member Ride – “Kick’n It Old School”

6th Annual “Kick’n It Old School” H.O.G.^® Ride

Experience three states, a national monument, and some of the most scenic roads the Black Hills region has to offer – all in one unforgettable ride. Plus, enjoy a lunch stop along the way! Riders should plan for a 6–7 hour trip.

Registration is $25 and includes a commemorative ride T-shirt and lunch. Registration closes July 26, 2026. Space is limited.

Date: August 9th
Ride Check-In & Staging: 8:00–8:30 a.m.
Kickstands Up: 8:30 a.m.
Meeting Location: Pappy Hoel Campground’s Full Throttle Saloon

Riding Challenges

Sturgis Motorcycle Week Challenge

Earn 500 points* when you check into 6 out of 8 locations designated in the Sturgis Motorcycle WeekChallenge in the H-D app.

H.O.G. members: Show your completed challenge and claim a bonus prize at one of our two H-D Membership locations: Harley-Davidson Event Headquarters in downtown Sturgis on Lazelle Street, or Pappy Hoel campground in the Harley-Davidson Garage by Friday 3pm August 14,2026.

*Points are applicable to U.S. members only. Not a member? Come talk to us at one of the above locations to learn about benefits.

Sturgis Community Center
1401 Lazelle St
Sturgis, SD 57785

7-14 August
10am-5pm daily

Let’s Ride Challenge—mileage validation

Sturgis is the perfect opportunity for riders to continue building miles toward the Let’s Ride Challenge. Harley-Davidson is once again pledging a $1 million donation in support of military, veteran, and first responder organizations, with a collective target of 100 million miles ridden by October 31.

Whether riding to the rally, exploring the surrounding roads, or heading home afterward, every mile counts. Riders can register by scanning a QR code, then complete their odometer check here.

Sturgis Community Center
1401 Lazelle St
Sturgis, SD 57785

7-14 August
10am-5pm daily
Pappy Hoel Campground
19942 SD-79,
Vale, SD 57788

7-14 August
10am-5pm daily

H-D Garage Experience

Swing by for courtesy bike pinstriping, a flash tattoo, or fresh haircut, compliments of H-D Membership.

You’ll find us at the Harley-Davidson Garage at the north end of Pappy Hoel, the official campground of Harley Owners Group.

Pappy Hoel Campground
19942 SD-79,
Vale, SD 57788

7-14 August
10am-5pm daily

Demo Ride Locations

STURGIS
Community Center
1401 Lazelle St.
Sturgis, SD 57785
August 7-14, 2026
10am-5pm

PAPPY HOEL
Pappy Hoel Campground
19942 SD-79
Vale, SD 57788
August 7-14, 2026
10am-5pm

HILL CITY
Hill City 1880 Train
222 Railroad Ave
Hill City, SD 57785
August 5-14, 2026
10am-5pm

RAPID CITY
Black Hills Harley-Davidson
2820 Harley Drive
Rapid City, SD 57702
August 5-14, 2026
10am-5pm

DEADWOOD
Deadwood Welcome Center
501 Main St.
Deadwood, SD 57732
August 6-14, 2026
10am-5pm

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