2026 Harley-Davidson Spring Rally – Friday

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FRIDAY 01 MAY SCHEDULE

Welcome to the second day of the 2026 Harley-Davidson Spring Rally. It’s Custom Motorcycle Show day, sponsored by Metzeler. The show kicks off with registration from 10:30 and an awards ceremony at 16:00. There’s lots more to do in and around Senigallia including taking an H-D demo ride, a motorcycle guided tour and of course there’s an evening of great live entertainment both at the main stage at Piazza Garibaldi and the Vida Loca Bar at Roveresca. Click HERE for a location map.    

10:30-17:00 Harley-Davidson Custom Motorcycle Show
You won’t want to miss the Custom Motorcycle Show with our sponsors Metzeler in Piazza Garibaldi from 10:30. There will be six categories, a Best in Show winner and even more awards. Even if you don’t enter a motorcycle, drop by and check them out – and enter your favourite for the Metzeler People’s Choice award! * Entry is at the judges’ discretion. Judges’ decisions on winning bikes are final. Terms and conditions apply.
Location: Piazza Garibaldi  

10:00-19:00 Off-Road Experience
Don’t miss your opportunity to take a Pan America off-road with guidance from Di Traverso experts. Suitable for all levels of riders. There will be four rides today, starting at 10:00. Make sure to bring your driving license. Off-road riding clothing will be supplied, but please make sure you bring a motorcycle helmet. Please turn up at least 20 minutes before each session. Booking in advance is advised due to limited availability.
Location: Piazza Del Duca.

 

10:00-19:00 H-D^® Demos
Take the latest Harley-Davidson motorcycles for a test ride at H-D Demos. Make sure to bring your driving license and suitable riding gear. Please turn up at least 20 minutes before each session. Booking in advance is advised due to limited availability.
Location: Piazza Del Duca.

10:00-19:00 H-D^® Expo
Check out the very latest Harley-Davidson motorcycles and accessories at the H-D Expo.
Location: Foro Annonario

10:00-19:00 Jeep^® Zone
Jeep^® and Harley-Davidson have launched a new partnership in the Europe region for 2026, resuming a collaboration that started in 2014.

At Spring Rally, experience the new Jeep Compass 4xe on display in Piazza Manni or test drive the Jeep Compass MHEV, Compass BEV or Avenger 4xe from Piazza del Duca. The New Jeep^® Compass 4xe—the ultimate expression of Jeep^® capability and electrified adventure.
Location: Piazza Manni and Piazza Del Duca.

10:00-19:00 Metzeler Tyre Sales & Service
Visit our Harley-Davidson Custom Motorcycle Show sponsor for some advice or even a tire change. You’ll find them located near H-D Service in Parcheggio Foro. And don’t forget to check out the Custom Motorcycle Show itself tomorrow with registration from 10:30 and awards at 16:00 in Piazza Garibaldi.
Location: Parcheggio Foro

09:00-19:00 Guided Tours
Join a guided tour on your own motorcycle with the H.O.G.^® Civitanova and Route 76 Chapters. The tours start from a large car park just beyond the town centre, and advance booking is advisable. All guided tours are free of charge. When you arrive ask a Chapter member for the correct starting location for your tour.
Location: Parcheggio Giometti Cinema

10:00-19:00 H-D Service
Traveling a long way? Get your motorcycle checked out and even some servicing done with our expert team onsite. Visit for a quote and to see if bookings are available.
Location: Parcheggio Foro

10:00-19:00. H.O.G.^® Zone
The perfect place to meet fellow H.O.G. members at any rally. You can also meet the H.O.G. customer service team and discuss your membership in person.
Location: Piazza Simoncelli

10:00-22:00. H-D^® Official Merchandise and H-D^® Official Dealerships
The official Merchandise shop is open all day, Thursday to Saturday and also Sunday morning to pick event apparel and memorabelia. You can also collect pre-ordered Rally Packs alongside visiting Harley-Davidson dealerships with all of the latest H-D merchandise, special offers, good advice and more. Drop by and say hello!
Location: Piazza Del Duca

10:00-24:00. Shopping Village
Come and browse a wide range of merchandise and more near the castle at the heart of Senigallia and the event.
Location: Piazza Del Duca

12:00-01:30. Vida Loca Bar
Find your happy place at the party that never ends (well, except at 01:30!) – the big red bus, right in front of the castle.  
Location: Rocca Roveresca

10:00-01:30 Food & Beverages
You’ll find food and bars throughout the event until after midnight, Thursday to Saturday and from 10:00 to 14:00 on Sunday.
Location: Rocca Roveresca, Piazza Garibaldi, Piazza Del Duca

18:00-02:00 Main Stage Live Music
Location: Piazza Garibaldi

Friday Schedule
17.00-19.00       DJ Ringo & Toky
19.00-19.30       The Surroyal
19.30-20.00       DJ Ringo & Toky
20.00-21.00       FEDEMARKA
21.00-21.30       DJ Ringo & Toky
21.30-22.45       Mike Terrana & The Ympossible
22.45-23.15       DJ Ringo & Toky
23.15-00.45       Black Delta River
00.45-02.00       DJ Ringo & Toky

Click HERE for more information on each performer.

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