European HOG Rally Event Information
WHAT’S ON
Cascais has one of the most centralised event set ups in Harley-Davidson’s European schedule, with all main attractions on the beachfront and port area, with H-D Demo rides and Guided Tours departing close by.
H-D Expo: Near the Citadel you’ll find Expo, featuring some of the latest 2026 Harley-Davidson motorcycles.
H-D Demos: Experience the thrill of riding Harley-Davidson motorcycles on a free demo ride – just bring your license and riding gear. Advance bookings will be available.
H.O.G. Zone: You’re guaranteed a warm welcome from the team – and it’s always a great place to meet old friends and make new ones at a H.O.G. Rally.
Guided Tours: The local H.O.G. Lisbon Chapter will be running unmissable rides every day with local knowledge of the best roads and sights.
Main Stage: Three nights of FREE live entertainment – full schedule coming soon.
Bars & Food: Enjoy the vibe of the Harley Bar on the beach or pick up tasty treats from food stalls and restaurants throughout the event site.
Dealerships & Shopping: Visit H-D dealerships for H-D apparel and accessories or shop for official Rally merchandise and a wide variety of parts, apparel and memorabilia from traders at the Shopping Village.
H-D Service: Our Harley-Davidson qualified service team will be located at the nearby H-D Lisbon dealership to help with repairs and servicing after your long ride through Portugal.
And more…
H-D EXPO & DEMOS
Don’t miss an essential collection of the latest 2026 Harley-Davidson motorcycles! Check out our Cruiser, Grand American Touring, Sport and Adventure Touring lineup at H-D Expo, alongside riding apparel, accessories and more. You can also book a FREE demo ride on a Harley-Davidson model of your choice – subject to availability. Even if you don’t have a motorcycle licence you’ll be able to try out a Harley-Davidson at Jumpstart. It’s a fully working bike, but on rollers not the road – fire it up and get some static riding instruction from our friendly team!
DEMO BOOKING OPENS SOON
H-D PARADE
The Harley-Davidson Parade will take place on Saturday 20 June, starting at the iconic Estoril Circuit and promising a unique and huge celebration of Harley-Davidson riding for owners from around the world. Full details coming soon.
RALLY PACKS
Pre-order your European H.O.G. Rally, Rally Pack now to pick up at the event!
Each exclusive Rally Pack includes:
- Event T-shirt
- Event patch
- Event pin
- Event drawstring bag
CUSTOM BIKE SHOW
The Harley-Davidon Custom Bike Show sponsored by Metzeler, takes place on Friday 19 June in the historic Citadel of Cascais, close to the main event area. Entry is free in six categories including Tourer & Bagger, Cruiser, Sport & Clubstyle, Antique & RestoMod, Adventure & Offroad and Radical Custom. Every entrant receives a free gift from Harley-Davidson and there are winner and runners up trophies in each category, as well as Best in Show and a Metzeler People’s Choice award.
FIND OUT MOREACCOMMODATION
Make sure to book you accommodation close to the heart of the event near the seafront at Cascais. There will be plenty of parking close by, but hotel rooms are selling fast. Book now with our local accommodation partners for the full Harley Owners Group experience.
BOOK NOWRead more tales from the Harley Owners Group!
Get ready for our 2026 events
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Custom Bike Show 2026
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